What is a podcast and how to create one? The workshop held for journalists and media students on 6 December 2016 at the Center for Independent Journalism focused on this question.
Currently podcast is a marginal media format in Hungary. However, it is practical both for users and journalists: it is an on-demand content which is ideal to listen on the move. Besides, creating podcasts is inexpensive and does not require complicated equipment. The local trainers of the workshop Ferenc Pohly (digital product developer, journalist, founding member of Origo.hu and Vs.hu) and Ádám Szedlák (journalist, blogger, podcaster) know all that these by experience, among others they are the creators of the weekly Hungarian podcast Meti Heteor.
At the beginning of the workshop some facts were introduced about the origins of podcast and the Hungarian features of this format. Then guest speaker Vincent Duffy who is the news director of Michigan Radio (USA) and chair-elect of the Radio-Television-Digital News Association (RTDNA) described the situation of podcast in his home country. In the US it is a much more widespread media format and the National Public Radio airs one of the most popular podcasts. Duffy also gave a few pieces of advice to his Hungarian colleagues, for example he stressed the importance of a memorable name, the high quality of the sound and the selection of topics of interest.
Afterward the Hungarian experts talked about the local market consisting of approximately hundred podcasts and they mentioned that there was a shortage of podcasts focusing on politics and in Hungary 90% of podcast-listeners were young males (in contrast with the US where it is almost equally popular among women and men). They also discussed the list of necessary equipment and the possible financial and non-financial advantages of podcasting. In addition, media lawyer Bea Bodrogi gave an overview about the legal environment of podcasting in Hungary.
More photos about the event (by Eszter Kiss):